It appears that there is a lot of confusion about sun screen and the Food and Drug Administration (FDA) has attempted to help the consumer by making the label more clear and truthful.
The FDA has banned exaggerated claims about sunscreens' strength and durability. Even broad-spectrum sunscreen with an SPF over 15 cannot be called "sunblock," because no lotion entirely blocks the sun's rays. Nor can sunscreen products be labeled as waterproof or sweatproof: There is no sunscreen that stays completely on the body when exposed to water. At the most, a product may be water- or sweat- resistant.
Not only do sunscreens come off the skin (particularly when exposed to water or toweled off) but their chemical components break down over time. To preserve the efficiency of sunscreens, the products should be stored in a cool, dry place and replaced every year. In addition, they should be reapplied at least every two hours or more frequently if exposed to water or rubbed off. Under the new regulations, water-resistant formulas must say on the label how long the product will protect skin before needing to be reapplied, either 40 or 80 minutes.
In addition, the FDA proposed a rule that would cap advertised SPF at "50 +", because the evidence that more expensive, higher-SPF products provide more skin protection is lacking. Many who wear high-SPF sunscreen spend more time in the sun and reapply less frequently than those whose sunscreen has a lower SPF. As a result, they end up with both sunburn and possibly long-term skin damage. In addition, many misunderstand the meaning of SPF.
Source:Scientific American: 6/27/11
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